AS shifting Seattle-Miami flight to FLL / AA to restart SEA-MIA

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Alaska Airlines Launching Daily Service from Seattle to Fort Lauderdale, Fla.
Carrier offers introductory fares and double Mileage Plan miles on new route
2/7/2012 5:00 a.m.

SEATTLE — Alaska Airlines announced today it will launch new daily nonstop service between Seattle and Fort Lauderdale, Fla., beginning July 16, 2012.

” Fort Lauderdale is a popular departure point for cruise ship passengers,” said Joe Sprague, Alaska Airlines’ vice president of marketing. “We’re excited to be bringing our award-winning customer service to ‘The Venice of America.’ “

Summary of new Seattle-Fort Lauderdale flights:
Start Date City Pair Departs Arrives Frequency
July 16 Seattle-Fort Lauderdale 10:10 p.m. 6:55 a.m. Daily
July 17 Fort-Lauderdale-Seattle 8:10 a.m. 11:25 a.m. Daily
All times based on local time zone

With the introduction of Seattle-Fort Lauderdale service, Alaska Airlines will discontinue flights to Miami, a city the carrier has served from its Seattle hub since 2002.

“Miami and Fort Lauderdale airports are about 27 miles apart, so changing the airport we serve should have little effect on our customers,” Sprague said. “By redirecting our flight to the lower-cost Fort Lauderdale airport, we can serve the same geographic area and continue to offer our customers low fares.”

To celebrate the new market announcements, Alaska Airlines is offering introductory fares starting from $170* each way between Seattle and Fort Lauderdale. Both fares include all government taxes and fees. Tickets must be purchased by Aug. 29, 2012, for Fort Lauderdale. Visit www.alaskaair.com to purchase a ticket or call 1-800-ALASKAAIR (1-800-252-7522 or TTY/TDD line 1-800-392-0228).

Members of Alaska Airlines’ Mileage Plan also can earn double miles on the carrier’s nonstop flights between Seattle and Fort Lauderdale through Sept. 11, 2012. To qualify, customers must first register at www.alaskaair.com .

The flights will be operated on Boeing 737-800 aircraft, accommodating 16 passengers in first class and 141 in the main cabin. All flights will offer Alaska’s Northern Bites meal service, which allows passengers in the main cabin to purchase a hot meal for $6 or a cheese and fruit platter for $7. The flights also will offer Alaska’s digEplayer inflight entertainment system, a handheld video-on-demand device featuring first-run movies, television programs and other entertainment options. The digEplayers are complimentary in first class and available for $14 in the main cabin.

11 Comments

  1. sandman

    February 7, 2012 at 5:00 pm

    FLL costs will also soon be rising due to construction projects.

    Alaska will be losing significant feed provided by AA at MIA.

    Port Miami still has more cruise passengers than Port Everglades, although it is pretty much even.

  2. bigswinging

    February 7, 2012 at 7:43 pm

    They had great loads at MIA. Surprising since Alaska is usually a well-run airline.

  3. langbro

    February 8, 2012 at 4:34 am

    Some stats for Alaska Airlines at Miami Airport in 2011:

    Total MIA Passengers 106,536, an increase of 0.38%.

    MIA-SEA Load Factor = 90%
    SEA-MIA Load Factor = 96%
    Overall Load Factor = 93%

    Alaska represented 0.28% of traffic at MIA

  4. langbro

    February 8, 2012 at 4:39 am

    Their RASM will definitely drop by moving to FLL, but will it offset the cost savings?

    ….RASM will drop even more if AA launches MIA-SEA because of this. Perhaps they are betting that AA is now too weak to start a new long+thin domestic route at this time.

  5. bigswinging

    February 10, 2012 at 7:44 pm

    So any predictions on if and when American Airlines will launch Miami-Seattle flights? Or if Alaska will last at FLL?

  6. sandman

    February 10, 2012 at 8:38 pm

    bigswinging, post: 184, member: 5 wrote: So any predictions on if and when American Airlines will launch Miami-Seattle flights?

    AA is bankrupt, has very few flights left at SEA, and this would be the longest (=fuel guzzling) domestic flight in the continental US.

    It is possible though.

  7. sandman

    March 12, 2012 at 1:38 am

    as posted by MAH4546, AA is launching Miami-Seattle daily nonstop on 14 Jun 2012.

    AA 1087 MIA 2025-0005+1 SEA 752
    AA 1088 SEA 2125-0610+1 SEA 752

  8. langbro

    March 12, 2012 at 5:21 pm

    Excellent. We can now watch as AA will beat AS in every possible metric, despite the poor timing of the flight (arriving after midnight).

  9. sandman

    March 28, 2012 at 4:38 pm

    AA’s new Miami Seattle 757 flight will increase the number of seats on the route 20% over the current Alaska Airlines offer.

    Detailed analysis:
    http://www.centreforaviation.com/blogs/aviation-blog/american-quietly-relaunches-miami-seattle-as-high-costs-force-alaska-to-fort-lauderdale-70637

  10. langbro

    April 6, 2012 at 8:36 pm

    Virgin America CEO David Cush cited Miami International Airport, which recently has been losing business to nearby Fort Lauderdale-Hollywood International Airport.

    “Miami has been building and building for the last 20 years, and they now have the highest cost of any airport in this country, and they’re getting close to the highest costs in the world. And what’s happened is a lot of the airlines have left and gone up to Fort Lauderdale.”

    http://www.philly.com/philly/business/20120406_Virgin_America_ponders_Phila__airport_expansion.html?cmpid=138890509

  11. langbro

    April 20, 2012 at 12:14 am

    AA finally released an official press release about the new service today.

    Advance bookings are already very strong:

    American Airlines To Launch New Service Between Miami And Seattle

    Night Flight Allows Easy Connections for Customers Bound for the Caribbean and Latin America and Offers Miami Customers Easy Access to the Pacific Northwest

    PR Newswire
    MIAMI, April 19, 2012 /PRNewswire/ — American Airlines will begin new service between Miami International Airport (MIA) and Seattle-Tacoma International Airport (SEA) on June 14.

    “We are very excited to be launching this new route for our Miami and Seattle customers,” said Marilyn DeVoe, American’s Vice President – Miami. “By using this new flight, Seattle-Tacoma customers will be able to easily enjoy the beaches of South Florida and make convenient connections to other American and American Eagle flights to the Caribbean, Central and South America, as well as the Bahamas. Miami residents can use the new service to reach the cool Pacific Northwest, plus our Latin America customers will have an additional U.S. city to connect to. Seattle joins Barcelona and Manaus, Brazil, as the third new destination from Miami we have added this year.”
    Here is the schedule, effective June 14, 2012:

    From Seattle – MiamiFlight 1085 departs SEA at 9:25 p.m.; Arrives MIA at 6:25 a.m. (next day)
    From Miami – SeattleFlight 1087 departs MIA at 8:25 p.m.; Arrives SEA at 11:45 p.m.

    The new flight will feature Boeing 757-200 aircraft with 22 First Class seats and 166 Main Cabin seats. American is currently upgrading its fleet of 101 Boeing 757s to enhance the customer experience.

    Upgrades to the domestic fleet include the installation of new seats, new cabin interiors, and updated inflight entertainment throughout the aircraft. Also, First Class will receive two additional seats, which increases the number of First Class seats from 22 to 24 on each aircraft. The 757 aircraft enhancements are planned to be complete by December 2015.

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